Market Research / Academic Capstone

Global Business Management (Capstone)

Analyzed global market entry strategies using data-driven frameworks and led a cross-functional research team.

Project Overview

Swetha served as both the Market Research Analyst and Team Coordinator. The project involved in-depth research using SWOT, PESTLE, and demographic analysis to assess international expansion opportunities. She handled planning, delegation, and communication within the team, ensuring every phase aligned with economic indicators and feasibility insights.

Results

Successfully delivered strategic recommendations for global market entry. Her leadership enabled 100% on-time delivery, improved data accuracy across team inputs, and resolved all planning conflicts through structured task allocation and coordination.

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